Two departments. One hire. Zero translation layer.
Marketing automation architecture and engineering-grade QA in the same role. Here is what that looks like in practice.
Where engineering meets marketing ops
Workflow systems that disappear
Shipped work that holds under load
Adoption built into the architecture
Decisions backed by measured outcomes
Marketing automation setup, CRM integration, lead routing logic, and trigger-based campaign architecture built to run without hand-holding.
End-to-end QA methodology across marketing tech stacks — regression testing, UAT coordination, and defect documentation with engineering-grade rigor.
UX audit, interface optimization, and structured knowledge base design that reduces support tickets and raises tool adoption measurably.
Campaign performance analysis, funnel reporting, and data-informed process iteration — outcomes documented, not estimated.
HubSpot | Marketo | ActiveCampaign | Zapier | Make (Integromat)
The stack she actually works in
Salesforce | SQL | Google Analytics | Looker Studio | Airtable
Figma | Notion | Confluence | Jira | Hotjar
Tools listed here reflect hands-on configuration and production use — not certifications held at a distance.
Asana | Monday.com | TestRail | Trello | Slack integrations
3+ years
Technical auditor. Marketing operator. Same person.
Hands-on marketing automation and IT engineering across overlapping domains.
2 departments
Engineering and marketing operations — audited, documented, and shipped together.
Most orgs hire two people to cover this ground — one to build the stack, one to run campaigns. Lubaba evaluates the architecture AND the human workflows that determine whether the team actually uses it.
1 knowledge base
Built from scratch to close the adoption gap where tooling alone could not.