Close-up wide shot of a clean desk workspace under natural window light — a monitor displaying a structured documentation dashboard, an open notebook with hand-drawn workflow diagram in the foreground, a single coffee cup to the left edge. No person visible, only hands resting at keyboard. Documentary framing, cool daylight, shallow focus on the screen content.

— Marketing Ops & Automation

Lubaba Ahdab

IT engineering foundation. Marketing operations execution. Every workflow she ships is documented, measurable, and built for the humans who have to live inside it.

/ Shipped. Documented. Measured.

Knowledge Base

End-to-End QA Systems

Multi-Stack Automation

Built from scratch to close the adoption gap — structured so any new team member reaches operational fluency without a single support ticket.

Designed and owned QA testing processes across campaign infrastructure — catching failure states before they reach the audience, not after.

Architected and maintained automation workflows across marketing platforms — built for scale, not just the immediate sprint.

Wide desk environment shot under clean studio daylight — two monitors side by side showing automation workflow diagrams and a CRM dashboard, a hand annotating a printed process map with a pen. Flat lay perspective, no person's face visible, cool neutral tones, sharp focus on the screen data and annotation marks.

Close-up on hands writing in an open notebook beside a laptop screen displaying a project timeline and task board. Natural window light from the left, notebook page covered in structured bullet notes and a hand-drawn dependency map. Documentary framing, no faces, crisp detail on the handwriting and screen content.

+ Roles with receipts

Every role left a system behind

Marketing Operations Specialist

Owned the full automation stack — from platform configuration to the documentation that made adoption stick. Technical architecture and workflow UX, treated as one problem.

Project Manager & Marketing Coordinator

Coordinated cross-functional campaigns while managing the project infrastructure underneath them — timelines, dependencies, and the QA gates that kept launches clean.

See the full work

The timeline, the tools, the outcomes

A full record of what was built, which platforms it ran on, and what the numbers looked like after. No summaries — just the work.

Lubaba Ahadab

Systems that work. Teams that don't have to ask why.

Home-About-Work-Expertise-Contact

Reach out

ahdablubaba4@gmail.com

+963 940 715 269

Built in the gap between IT and marketing